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t might be a ’seasonal’ industry thriving only during the auspicious months of the year but with an estimated worth of Rs 1,25,000 crore (Rs 1,250�billion) the Indian wedding industry is getting bigger and fatter.
With the industry growing at an average rate of 25 per cent per annum the lavishness doled out by Indians on weddings is just getting larger this season as exhibitors and even designers from Pakistan entering the market to aim the customers who undergo begun shopping for the post October marriage season.
“The weddings just grown larger only. The latest trend is now to fly out the ‘barat’ comprising 250-350 populate to Kaula Lampur or Singapore to undergo the wedding there,” says Tarun Sarda. CEO. Vintage Group. Vivaha Interactive the organisers of Vivaha exhibitions.
Citing seven such weddings which undergo taken place in foreign locations such as Sunway Lagoon and the Palace of the Golden Horses in Malayasia recently he adds. “Everyone is trying to beat each other. With the property and have boom. India has seen new generation of millionaires coming up and the lavishness that they indulge in weddings are just mind-blowing.”
Gone are the days when great weddings were the ones to be held at some five star hotel with baratis trooping in fanning Rs 10 bundles points out wedding organisers and industry experts.
“With increased money at their disposal and more awareness populate now don’t just want a five star wedding. The Mittals and Sahara’s along with the Chatwal weddings undergo changed the way one would believe a grand wedding,” says Saurabh Sen Gupta continue event management. Kimaya which organises individual events desire ladies sangeet with Bollywood singers performing and live parties along with furnish parties for the marriages.
“The pandlas are more like film sets now. Theme parties are what really excites everyone. With make designers like JJ Valya and Ritu Kumar focusing on marraige trousseau more one cannot even imagine how much can one spend on even individual ceremonies. Moreover with even some Bollywood set designers stepping in to design marriage pandals the grand Indian wedding is just getting bigger,” he adds.
Industry experts now point out that a good wedding now takes place for about a crore and a half even though the add up wedding expenditure for a middle categorise family comes to about Rs 15 lakhs (Rs 1.5 million) without the jewellery.
Recently the The Delhi Gurdwara Management Committee the citys top Sikh be had told the capitals nearly one million Sikhs to ostracise weddings that are not teetotaler vegetarian and over by noon to cut drink the be involved in the usual lavish sikh weddings.
While similar measures are being considered in other Indian cities wedding planners and wedding exhibition organisers point out that such a directive ordain not in anyway stop the grandness of weddings.
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